In light of strong competition in every sector, more and more companies are treating their product designs as marketing features and opportunities for visual differentiation from the competition. Manufacturers of consumer goods such as household appliances, furniture, lighting, electrical and plumbing items often devote considerable attention to devising a design detail that will make their products stand out from the crowd.
Design is everyday culture, joie de vivre and a sense of value.
Companies are increasingly paying attention to these ideas. They give cars, computers, flashlights and bus shelters, to mention a few examples, a particular look and an unmistakable character. Specific designs such as these can be protected as registered designs.